Tag Archives: TV

TELEVISION can currently finish the acknowledgment challenge|FreeWheel

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach to assigning value across all channels. For television, the availability of smarter data from devices such as set-top boxes and smart TVs, as well as the advanced application of that data by […]

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Amazon.com Fire TELEVISION Recast evaluation: Among the very best cord-cutter c.

If you’re an experienced cable TV cord-cutter you might be familiar with names like Tablo, SiliconDust and Channel Master. They all make DVRs that record the free, over-the air (OTA) TV you can get in most areas of the country by putting up an antenna. Outside the world of cutting-edge cord cutting, however, they’re hardly household names. You know what is a household name? Amazon. The massive retailer’s first streaming DVR, the Fire TV Recast ($180 at Amazon), gives the niche (but growing) OTA TV audience a […]

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Facebook endures obstacle in pursuit to fall TELEVISION advertisement prominence …

Credit: Illustration by AdAge Facebook’s plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online. Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to some digital publishers and major TV networks that have worked closely with the social network: Facebook couldn’t get the high prices it wanted from advertisers and wound up losing money. Facebook also discontinued […]

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TripAdvisor Reduces Google Seek, TV Advert Spend In Q3 2018 1…

TripAdvisor reported $458 million in revenue for the third quarter of 2018, with the hotel segment declining 2% from the year-ago quarter. The company said earnings were boosted by its growing non-hotel business, such as restaurants and vacation rentals.  The decline in advertising dollars spent on Google and on television advertising may have helped to boost revenue for the quarter. “We’ve more or less been able to drive the same number, the same amount of revenue with a lot less advertising,” said Ernst Teunissen, TripAdvisor CFO, during […]

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Amazon.com Fire TELEVISION Stick 4K testimonial: The most affordable 4K banner yo …

Amazon’s Fire TV Stick 4K is the company’s latest TV streamer, and it improves on its predecessor in a number of ways. As well as supporting Ultra HD streams, it’s 80% more powerful and supports HDR, HDR10+ and Dolby Vision, along with Dolby Atmos surround sound. The streamer also comes with the all-new Alexa Voice Remote, which adds volume and power buttons for your TV, in addition to letting you open apps and control video playback with your voice. It’s a seriously capable streaming stick, then, at a […]

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Amazon.com Fire TELEVISION Stick 4K testimonial: This is the media banner …

The Fire TV Stick 4K is the media streamer that Amazon should have released years ago. Cooler than a Roku and much cheaper than an Apple TV, the new $50 streaming dongle offers 4K HDR video in every conceivable format while outperforming Amazon’s more expensive Fire TV Cube ($120) and third-generation Fire TV ($70, now discontinued). It also corrects the stupidest mistake of previous Fire TV models by including TV volume and power controls on its remote control. Factor in powerful Alexa voice commands and you have […]

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Paid media supervisor – Pedestrian TELEVISION

A Day in the Life Projects will span across multiple verticals and include work on brands with large and small advertising budgets. You will execute all aspects of search engine marketing campaigns including initial planning, tracking, set-up and implementation, monitoring, analysis, and optimization while ensuring KPIs are met and exceeded. Here are some specifics on exactly what your days might look like: Manage day-to-day operations of Google, Bing, and Facebook campaigns Perform keyword/audience research and forecasting for new campaigns/clients and campaign expansions Develop and implement ad copy […]

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