Tag Archives: Disappeared

What Happens If Nielsen Disappeared?|AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting doubts on the efficacy of its TV ratings, Nielsen finds its outdated model in peril. Frankly, I’m surprised this didn’t happen sooner. Nielsen TV ratings affect everything from programming to ad revenue. […]

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Famous Brands That Have Actually Vanished

Sears, Roebuck and Company began as a mail order catalog company in 1892 and began opening retail locations in 1925. The catalog sold everything from farm equipment and cars to furniture, sewing machines, and bicycles. As the 126-year-old Sears (SHLD) files for bankruptcy this month, take a look at these other iconic brands that have come and gone. F.W. Woolworths Started in 1879, Woolworths is credited as being the first general merchandise store that kept its goods out in the open, letting shoppers handle, inspect and compare items. Its […]

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