Tag Archives: Demand

#66, As needed insurance policy, year-end automobile offers

Podcast: Play in new window | Download (Duration: 37:59 — 52.2MB) Subscribe: Apple Podcasts | Android | Email | Google Podcasts | | More Welcome to another episode of The Weekly Driver Podcast, our last broadcast in 2018 and our 66th episode. Co-hosts Bruce Aldrich and James Raia interview Ian Sweeney and Julie Blackley. The Weekly Driver Podcast #66 reports on on-demand insurance and best end-of-the-year new car deals. Sweeney is General Manager of Trov Mobility based in Danville, California. He explains the company’s motto: “Insurance billed […]

Read more

Angry Googlers need managers draw the wings off ‘Dragonfly’ …

Over one hundred Google employees have signed an open letter condemning the advertising titan for building a censored version of its search engine for China. The Googlers demand the project be cancelled. “We are Google employees and we join Amnesty International in calling on Google to cancel project Dragonfly, Google’s effort to create a censored search engine for the Chinese market that enables state surveillance,” the letter, published online, begins. It notes that thousands of employees internally have raised their concerns about the online giant’s plans but […]

Read more

Professional Pointers for the Most sensible eight Virtual Call for Technology Channels

The growing importance of digital demand generation channels in the B2B marketing mix was reflected by the results of DemandGen’s 2018 Benchmark Survey Report. Out of the ten channels most effective in driving “early-stage engagement” and “driving conversions later in the funnel,” eight were digital. These findings aren’t astonishing to anyone engaged in B2B marketing. While analog channels, like in-person events, are still effective ways to drive demand, the shift to digital has been underway for more than a decade. As technology continues to be developed and […]

Read more