Tag Archives: Bing

4 Factors You Must Utilize Bing Advertisements

geralt / Pixabay Once you have your Google paid search strategy in place, you can wipe your hands on your pants and call it a day, right? Not quite. Google Ads is going to be a big part of any paid search strategy, but they are far from the only game in town. Microsoft’s Bing is the #2 search engine, grabbing about 24 percent (34 when you include Yahoo/Gemini) of the desktop search market share. If you are neglecting Bing Ads, you are missing out on the […]

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Bing Advertisements currently sustains third heading, second summary in message …

Bing Ads has added support for a third headline and second description line in text ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. Why you should care Google added an optional third headline and second description line for expanded text ads in August. Now, just a head of the holiday madness, advertisers can import those same ads […]

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Pay Per Click toolkit broadens with Bing Advertisements Manuscripts’ cross-account op …

Bing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts. And it’s even possible to paste scripts from Google into Bing Ads where the system will automatically change the code as needed to work in Bing. But because the Bing capabilities are brand new and still in beta, there are a few things you should know before getting started. Specifically, there is no support for email, labels or spreadsheets. So while we can […]

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Bing creeping, indexing and also making: A detailed on ho …

Let’s face it – spiders are intimidating. Yet, when you’re in SEO, understanding how spiders crawl, index and render pages is vital to ensuring a site’s ability to flourish. Last week, Frédéric Dubut, senior program manager at Microsoft, broke down each concept for us at SMX East and explained how to optimize a site for crawl efficiency. What is a crawler? A crawler (also called a spider or bot) fetches HTML on the Internet for indexing. To better visualize, think large stores of computers sending a program […]

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SearchCap: Bing attributes, Amazon.com funded advertisements as well as web link bui …

SearchCap: Bing features, Amazon sponsored ads and link building  Search Engine Land Full coverage David Cartu David Cartu Posts:Here are all of Amazon’s best deals15 Usual Search Engine Optimization Mistakes To PreventGoogle Insights document in Google My Industry will…I Dumped Google For Bing. Right here’s What I…6 issues Google Commercials can now do mechanicallyAmazon.com is packing its search results page web…

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Tips to be a lot more efficient in Google Advertisements, Bing Advertisements interfac …

Ted Ives and Julie Friedman Bacchini speaking at SMX East 2018 in New York City. NEW YORK — Tips and tricks for working more efficiently in the Google Ads and Bing Ads web interfaces and desktop editors was the topic of conversation at a session during SMX East this week. Speakers Julie Friedman Bacchini, President of Neptune Moon LLC and Ted Ives, CEO of SEMCopilot highlighted new and hard-to-find features and suggested ways to make the most of the tools. Julie Friedman Bacchini Friedman Bacchini said she […]

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When conversions are reported

Bing Ads is switching the time at which a conversion is reported as having occurred, the company announced last week. Conversions now get reported as having happened when a user clicked on an ad that led to a conversion — rather than at the day and time when the conversion is completed. Likewise, assists are reported based on when a user clicked on the ad that contributed to a conversion. How it works. As an example, Bing Ads presents this scenario: Day 1: A user clicks on […]

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