Tag Archives: Basics

Google’s Gary Illyes Urges SEOs to Persist with the Fundamentals

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ ); if(“undefined”!=typeof __gaTracker) __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.send’, ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor.headline, ‘sessionControl’: ‘start’ ); slinks = scheader.getElementsByTagName( […]

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Back to Fundamentals: Optimize your YouTube advertising and marketing

Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach target audiences through sight, sound and motion. Leading the pack when it comes to where brands are spending is YouTube. Twenty percent of online video advertising is spent on YouTube. It’s easy to plug-and-play YouTube into your online video plan, but how do you truly maximize your […]

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Exactly What is Digital Advertising? Damaging Down the Fundamentals

Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers. People are spending more and more time online, searching for information and consuming content. It has become the backdrop of our lives. Need to find the answer to a question? Google it. Want to connect with family and friends? Interact with them on Facebook. Looking for ideas for your […]

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PPC 101: A Whole Information to Pay-In line with-Click on Advertising and marketing Fundamentals

In PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, you’ll learn: The definition of pay-per-click advertising and how paid search marketing works today. Why PPC is beneficial to advertisers and how to develop a solid PPC strategy for success. How different advertising platforms operate and the types of ad formats you can use. The most important PPC KPIs you need to track and why they matter. Best practices to earn top ad positions. And so much more! The ebook is divided into 16 easy-to-digest chapters written […]

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