Tag Archives: Attribution

TELEVISION can currently finish the acknowledgment challenge|FreeWheel

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in the same way digital media has for years. Critically, the concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach to assigning value across all channels. For television, the availability of smarter data from devices such as set-top boxes and smart TVs, as well as the advanced application of that data by […]

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Why Organic Search is Undervalued By Nearly All Attribution…

A marketer who attributes value to channels smartly will continue to discover the fundamental part organic search plays for your business. Customers are fickle, they are busy and they are conscious of cost and value for money. With all the information people instantly have available to them, today’s decision-making process and buying cycle is complex, which is why attribution is more important than ever. In order to know exactly which channels and techniques are driving sales and leads to your business, you need to look at the whole picture. […]

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