Tag Archives: antitracking

Apple’s anti-tracking device impeded merchants’ capacity to t.

Apple Inc.’s “intelligent tracking prevention,” or ITP, disrupted retailers’ ability to use Google’s remarketing lists for search ads (RLSA) product, at least temporarily, according to Merkle’s “Digital Marketing Report Q3 2018” that was released on Tuesday. ITP puts a significant damper on mobile ad tracking. For example, it limits the use of cookies for ad retargeting to 24 hours, and it deletes a site’s cookies if a consumer doesn’t visit for 30 days. Apple announced ITP last December and launched the feature with iOS and Safari 12 […]

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