Tag Archives: aggrega

Structuring paid search projects: Division versus aggrega …

Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate goal, however, is achieving a structure that allows for optimal end-user experience while rapidly gathering sufficient data to make informed, efficient optimizations at scale. Marketers have a myriad of levers and automation options to help drive customization, but finding the sweet spot of granularity and data volume can be tricky. Read on to learn how finding the “right” campaign structure for […]

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