Tag Archives: advert

Pinterest Rolls Out Max Size Promoted Videos to All Advert …

Pinterest is making max width promoted videos available to all advertisers following a successful beta test. Max width promoted videos are around four times the size of standard Pinterest videos, spanning the entire two-column grid. Pinterest began testing these wide-format video ads back in June with a limited number of advertisers. The test proved to be a success, with Pinterest citing increased engagement rates and more efficient costs-per-view. “In this case, bigger does mean better: we’ve seen increased engagement rates for this format as Pinners take notice […]

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Glance out, Fb and Google: Amazon is turning into an ad…

While much has been said about Amazon.com Inc.’s aggressive bets on brick-and-mortar retail, health care and many other industries, the company has quietly built a sizable and growing business in an area dominated by two other tech titans: digital advertising. Advertising pulled in up to $4 billion for Amazon AMZN, -0.34%  last year, and the company said first-quarter revenue from ads and other service […]

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