Tag Archives: ads

Google’s New ‘Goal Influence Proportion’ Is helping Advertisements Display Up Mo…

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ ); if(“undefined”!=typeof __gaTracker) __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor.headline, ‘sessionControl’: ‘start’ ); slinks = scheader.getElementsByTagName( […]

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New process on Google Advertisements supplies referrals– Pay Per Click Land

Google introduced this week a new workflow in Google Ads that is mandatory to all advertisers when they create campaigns. The advertisers need to inform Google if the campaign goal is for sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion or if it will be a campaign without a goal guidance. According to the goal, Google Ads will suggest a campaign type. For example, when the goal is website visits, Google gives the option to create a search, display, video or […]

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Pay Per Click toolkit broadens with Bing Advertisements Manuscripts’ cross-account op …

Bing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts. And it’s even possible to paste scripts from Google into Bing Ads where the system will automatically change the code as needed to work in Bing. But because the Bing capabilities are brand new and still in beta, there are a few things you should know before getting started. Specifically, there is no support for email, labels or spreadsheets. So while we can […]

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Google screening YouTube film trailer video clips in advertisements on Googl …

The folks at SEMrush spotted a carousel of ads for new movie trailers showing in Google search on Thursday. What is it? The ad unit — labeled with an “Ads” icon — features movie trailers hosted on YouTube in a carousel. The ads each include a thumbnail image from the trailer with the video length overlayed, the name of the movie and the date it’s coming out in theaters. How do I get in? For now, this is just a test (that I haven’t been able to […]

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Democrats convert Political election Day advertisements right into Spanish based upon …

After Priorities USA, a Democratic-aligned super PAC, saw that “Dónde Votar” (“where to vote”) is the top Google search trend in the U.S. today, it translated its voter mobilization ads to Spanish in Arizona and Florida. Why it matters: Even though people were searching for “where to vote” in Spanish, Google was providing them with English results. This type of quick reaction to real-time Google search trends not only gives voters the information they’re looking for, but gives Democratic groups like Priorities more visibility on Election Day. […]

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Google Commercials Introduces “New vs. Returning” Retailer Visits Segm…

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, “http://www.searchenginejournal.com/” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ ); if(“undefined”!=typeof __gaTracker) __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor.headline, ‘sessionControl’: ‘start’ ); slinks = scheader.getElementsByTagName( […]

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SearchCap: Bing attributes, Amazon.com funded advertisements as well as web link bui …

SearchCap: Bing features, Amazon sponsored ads and link building  Search Engine Land Full coverage David Cartu David Cartu Posts:Here are all of Amazon’s best deals15 Usual Search Engine Optimization Mistakes To PreventGoogle Insights document in Google My Industry will…I Dumped Google For Bing. Right here’s What I…6 issues Google Commercials can now do mechanicallyAmazon.com is packing its search results page web…

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