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What Happens If Nielsen Disappeared?|AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting doubts on the efficacy of its TV ratings, Nielsen finds its outdated model in peril. Frankly, I’m surprised this didn’t happen sooner. Nielsen TV ratings affect everything from programming to ad revenue. […]

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