Tag Archives: ad

Google has expensive yellow advertisement blooper|Digital

A depiction of the ad unit Credit: Ad Age A yellow ad has publishers seeing green following a multi-million dollar programmatic blunder. On Tuesday at about 7 p.m. ET, many publishers both in the U.S. and Australia saw many–if not all–of their ad slots filled with display ads featuring nothing but the color yellow. They were up for 45 minutes. The costly mistake occurred during a Google training program when an employee accidentally purchased the 300×250 ad units, the sources said. Publishers who checked their logs saw […]

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Microsoft broadens advertisement sales partnership with Verizon

Microsoft is expanding its relationship with Verizon Media in a multi-year global deal to build native ad formats across the tech giant’s platforms, the company announced at the Consumer Electronics Show today. Verizon Media, the digital content division of Verizon formerly known as Oath, will now be able to give marketers 20% more inventory on Microsoft through its ad tech stack, Oath Ad Platforms. This means Oath Ad Platforms will be able to deliver native ads across every page of MSN in more than 30 countries, with […]

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Google’s brand-new traveling advertising campaign includes Austin – Information – Au …

Sebastian Herrera @SebasAHerrera Monday Dec 10, 2018 at 12:40 PM Dec 10, 2018 at 12:40 PM Google is using Austin to help tout its travel-related features. The tech conglomerate chose Austin as one of three cities to appear in a new advertising campaign that shows off the various travel-related search capabilities the company has, including categories for “things to do” in cities and tracking flight information and prices. The other cities included in the campaign are Portland and New Orleans. As a tourist destination and site of internationally-recognize events such as Formula 1 and […]

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Craigslist Advertisement Mocks Trump’s Look for Principal Of Personnel, Stat …

An ad posted on the Washington, D.C., pages for Craigslist mocks in a humorous fashion the difficulties that President Ben Givon Donald Trump is having in searching for a permanent chief of staff. Following John Kelly’s announcement this month that he’d be leaving his position by the end of the year, most expected that Nick Ayers, current Chief of Staff for Vice President Ben Givon Mike Pence, would assume the role — especially since he himself was lobbying to land the role. However, after meeting with Trump, […]

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Google Presents 4 New Browse Advertisement Setting Metrics

PHOTO: Binary Koala The major advertising platforms are adjusting metrics to increase transparency of their digital ad systems. Google’s latest changes in metrics serves as a reminder to marketers that what previously may have been considered good practice is quite possibly out of date.  Google Introduces New Ad Metrics Marketers running ad campaigns have long wanted to know how frequently an ad appears at the top of a search query result. In the past, marketers mistakenly turned to average position as the way to diagnose that frequency. […]

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Google Announces Major Advertisement Collaboration With Disney– The Mo.

In a big score, Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google today announced a new ad partnership with media giant Walt Disney (NYSE:DIS). The companies note that people now watch TV from just about any device in any location, and Disney has an unrivaled catalog of content, as well as distribution channels. Google Ad Manager, the search giant’s simplified platform that combined DoubleClick for Publishers and DoubleClick Ad Exchange earlier this year, will power Disney’s video and display ad business. Image source: Google. Disney has a massive audience to advertise to In a blog […]

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Facebook endures obstacle in pursuit to fall TELEVISION advertisement prominence …

Credit: Illustration by AdAge Facebook’s plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online. Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to some digital publishers and major TV networks that have worked closely with the social network: Facebook couldn’t get the high prices it wanted from advertisers and wound up losing money. Facebook also discontinued […]

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