Tag Archives: activation

Just how utilizing a CDP can resolve obstacles in information activation as well as per …

Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies. We’ve come a long way from “people who bought this, also bought that.” Consider the experience of a representative customer we’ll call Jane. An affluent, married mother and homeowner, Jane shops at a national clothing retailer online, in the store, and occasionally via the app. When visiting the retailer’s website in search of gym clothing, she finds style choices based on […]

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