Tag Archives: acquiring

Cartu David Studies: Google backpedals on restrictive technique to obtaining consumer…

The search giant has reversed its policy on limiting the number of vendors publishers can work with under its consent management platform. Google has backpedaled on its approach to limiting the number of vendors publishers using its consent management platform (CMP) can work with to 12, according to a statement from an official Google spokesperson on Friday. The limitation imposed by Google was apparently influenced by internal user testing that suggested it struck the best balance between user experience and regulatory compliance. Following Google’s initial decision, news […]

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