Tag Archives: achieved

Jonathan Siennicki Claims: How a legacy brand achieved a CX transformation that result…

In 2014, Prudential Singapore was flailing. Their annual premium equivalent (APE) revenue had been falling year on year, to culminate in a $100 million APE revenue loss in 2014/15. The oldest insurance company in Singapore, 86-year-old Prudential was responsible for more than 400,000 policies, but falling sales, continual changes in leadership, and no clear vision meant the insurance behemoth was struggling to compete in a customer-led world. Cue Angela Hunter, who came on board as CMO at the end of 2015. Almost immediately, Hunter began doing customer […]

Read more