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Amazon.com Sets Its Views on the $88 Billion Online Advertisement Market

Last year, the jeans maker Levi Strauss & Company shifted some of its advertising spending away from YouTube to Amazon, where it sharply increased its use of display ads, according to a May report by Gartner L2. In doing so, Levi’s increased the brand’s visibility in Google searches, driving shoppers to an Amazon page with Levi’s merchandise, the research firm said. In an emailed statement, a spokeswoman for Levi’s said the company had increased its marketing investment across all channels, including television, traditional digital and newer digital […]

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