Tag Archives: 4

4 Actions of Rival Evaluation for Search Engine Optimization

Image credit: one photo/Shutterstock Want to rank higher in search results? Your rivals could actually be your secret weapon. Most people turn to search engines to find information, products and services. This makes it extremely important for brands to rank well in search results. HubSpot reports that 61 percent of inbound marketers said improving SEO and growing their brand’s organic presence is their No. 1 priority. They leave no stone unturned to outperform their competitors’ SEO efforts and outrank them in search results. And you should too. Surprisingly, your competitors can […]

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4 outstanding software application to develop sites without coding in 2019

Site123 Price – Free / Premium starts at $10.8 Site123 is the latest of the website builders lot and claims to offer the easiest website builder on the internet. Site123 offers a free limited plan and a premium plan. In fact, there more than two plans which make it look sketchy, even when it is not. Moving on, the registration is free, and the free plans come with a subdomain with limited storage and features. Begin with selecting the type of website you want to create like […]

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4 Factors You Must Utilize Bing Advertisements

geralt / Pixabay Once you have your Google paid search strategy in place, you can wipe your hands on your pants and call it a day, right? Not quite. Google Ads is going to be a big part of any paid search strategy, but they are far from the only game in town. Microsoft’s Bing is the #2 search engine, grabbing about 24 percent (34 when you include Yahoo/Gemini) of the desktop search market share. If you are neglecting Bing Ads, you are missing out on the […]

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4 means to inflate your LinkedIn account

How to improve your visibility on the professional-networking site. Wondering why no one seems to be visiting your LinkedIn profile lately? Here are some advanced tips from pros on improving your visibility on the professional-networking site, whether for a new job or new connections. Play with your profile. LinkedIn’s algorithm will boost your visibility in search results if you tweak your title or other elements. That’s because it rewards those who display fresh content, says Janet Matta, a Seattle-area career strategy consultant. For example, content-marketing specialists could […]

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Google Presents 4 New Browse Advertisement Setting Metrics

PHOTO: Binary Koala The major advertising platforms are adjusting metrics to increase transparency of their digital ad systems. Google’s latest changes in metrics serves as a reminder to marketers that what previously may have been considered good practice is quite possibly out of date.  Google Introduces New Ad Metrics Marketers running ad campaigns have long wanted to know how frequently an ad appears at the top of a search query result. In the past, marketers mistakenly turned to average position as the way to diagnose that frequency. […]

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4 Actions to Better Search Engine Optimization in 2019

You’ve mapped your company’s holiday marketing plan, and you’re now implementing it. Soon you’ll turn your attention to the coming year. Use these four steps to create your search engine optimization strategy for 2019. Keyword Analysis Start with keyword research. The idea is to understand the market for keywords — what consumers are searching for relating to your offerings and in what volume. Then use that information to gauge current organic search performance and identify achievable goals. The idea is to understand … what consumers are searching […]

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4 Trick Techniques Could Generate a Future-Proof Digital Financial Institution

Deploying a digital-first banking platform is not only now possible but mandatory for financial institutions of all sizes. To compete effectively in the future, every bank and credit union must understand the four facets of a digital platform strategy — omnichannel capability, modular structure, open API architecture, and smart technologies. By Jim Marous, Co-Publisher of The Financial Brand and Owner/Publisher of the Digital Banking Report Subscribe to The Financial Brand via email for FREE!Consumers used to shop around, traveling from branch to branch, evaluating the products offered, […]

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