Tag Archives: 301

Search Engine Optimization: Structure a 301 Redirect Approach

When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of links from other sites to your own. That link authority boosts individual pages on your site. When the URLs for those pages change, the link authority is severed and your ability to rank and drive traffic decreases. A 301 redirect strategy enables you to gather the valuable link authority from discontinued URLs and shift it to […]

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