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Marketing Professional AdSwerve to Pay $24 M for Analytics Pros’ Google Kn …

Seattle-based Analytics Pros has sold to another Google-focused marketing company, Denver, CO-based AdSwerve, for $24 million in a private equity-backed deal, according to a company spokesman. Boston-based Abry Partners funded the acquisition, and Analytics Pros will “transition” into AdSwerve in January 2019, according to a news release. Founded in 2009, Analytics Pros sells Web and mobile analytics, optimization services, search engine marketing, and various other services that are helpful for digital marketers that use Google Analytics 360 and Google Cloud. AdSwerve, meanwhile, sells services for programmatic ad […]

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