Tag Archives: 20180918

The 5 Degrees of Item Material|2018-09-18

Hard-goods distributors recognize the need for better product content on their ecommerce websites. Robust item descriptions, product codes, multiple images, attributes, and specs – anything that attract buyers to your digital branch. Recently, we surveyed nearly 200 distributors and manufacturers and almost half ranked their product content as average at best; nearly one in four gave it a D or an F.  Full content enrichment of every product can be expensive for businesses that carry tens of thousands of SKUs. The good news is that this isn’t […]

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