Tag Archives: 09072018

Bing Look Advertisements Climb Up, Market Share Rises 09/07/2018

iProspect released a Paid Search Trends report for the second quarter in 2018, analyzing the drop in click-through and strong engagement rates. The cost per click rose 6% in the quarter from the start of the year, a trend iProspect tracked in previous years. The agency noted that while Google continues to dominate search, Bing market share climbed in the quarter, making up 27% of overall search impression volume. Bing’s market share rose 22% YoY, from 22% to 27%. Comparing that with Google, Bing’s CPCs are 27% […]

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