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Forrester Calls Amazon, Voice New Seek Alternatives 05/2…

Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move signifies a shift in the way consumer shopping habits continue to change. More consumers are headed toward Amazon and retail websites for shopping and toward Google and Bing for answers to questions.  The shift gives Amazon a reason to strengthen its search features — text and voice — for organic traffic, as well […]

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