Search Engine Optimization: Driving Web Content Method with Keyword Phrase Study

Keyword research, the foundation of search engine optimization, also drives content strategy. Searchers want something: information or a product. When we research keyword data, we mine the search engines for information on the words and phrases searchers use to find the things they desire. Featuring content for products in the way that consumers naturally think and speak about them will drive more shoppers to your site via natural search. It will also help those shoppers on your site find what they’re looking for more quickly, to purchase. […]

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Just how much Should You Allocate Search Engine Optimization?

How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster you can expect to see results. Your SEO should be part of your overall digital marketing efforts, so it’s essential to balance SEO with the rest of your marketing plan. Regardless of strategy or budget, SEO takes time. SEO is only one […]

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Exactly how to Ranking as a Google Featured Fragment (Also Known As Placement “Zer …

Google is always changing the way it serves up information on its search engine results pages (SERPs), and frankly, it’s hard to keep up with its latest feat to improve the user experience. The search engine has been perfecting featured snippets since 2013, but some people still don’t know what exactly they are, or the impact getting featured in one could have on your traffic and brand recognition. Let’s dig into these snippets and get your company shining at the top of page one: What are Featured […]

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Google application collection prices as high as $40 per phone under brand-new E.

Android manufacturers will have to pay Google a surprisingly high cost in Europe in order to include Google’s Play Store and other mobile apps on their devices, according to documents obtained by The Verge. A confidential fee schedule shows costs as high as $40 per device to install the “Google Mobile Services” suite of apps, which includes the Google Play Store. The new fees vary depending on country and device type, and it would apply to devices activated on or after February 1st, 2019. But phone manufacturers […]

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Look Information Reveals Political Prejudice On Google, Bing, Yahoo 10/ …

Search bias continues to rack up share of mind for marketers. A new Searchmetrics study suggests Google tends to give greater visibility to a higher proportion of search results critical of President Donald Trump, while Bing and Yahoo tend to be more pro-Trump. The data also shows Google serves us more results from liberal news media than from news sites that are more conservative. The findings show approximately 60% of the top ten results for Trump-related searches on Google.com are critical of U.S. President Trump, while approximately 40% are neutral […]

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Google removes Esta solution advertisements – yet several continue to be

Image copyright Esta-Fasttrack Image caption Many commercial Esta sites look official Here’s a word of warning to anybody applying for a US travel visa or Esta online. The top search results in Google are not for the official application forms, but paid advertisements for commercial websites that charge more than five times as much as the government one. Regular travellers will know this has been going on since at least 2010. But after a BBC News investigation, Google has taken some of the ads down. Only some […]

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5 Free Google Equipment to Drive Website Traffic to Your Website as well as Your …

The day after the last model walked the runway at Aveda’s Global Congress 2018, owners and managers got serious about business at an Aveda Business College session as a number of salon owners took the stage and shared best practices. As a Google consultant, the last speaker Angelina Darrisaw brought some wisdom from outside the industry encouraging owners to take advantage of a number of free Google tools to improve their websites and drive traffic both to their site and their salons. Google My Business (gybo.com): […]

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