Making Use Of Self-governing Lorry Innovation to Make Roadways Safer Today

LAS VEGAS–()–The following is an opinion editorial by Amnon Shashua of Intel

Safety has always been our North Star. We view it as a moral imperative
to pursue a future with autonomous vehicles (AV), but to not wait for it
when we have the technology to help save more lives today.

We fundamentally also believe that everything we do must scale, and we
constantly search for the best ways to match our technology to market
needs. Founded on the idea that we could use computer vision technology
to help save lives on the road, Mobileye became a pioneer in advanced
driver assistance systems (ADAS). These capabilities are now scaling up
to become the building blocks for a fully autonomous vehicle.

More: Intel
at CES 2019
 | Autonomous
Driving at Intel
 | Mobileye

The same is also true in reverse. New technologies developed
specifically for AVs are enabling greater scale of advanced driving
assistance systems and bringing a new level of safety to roads.

AV Technology Raises ADAS to the Next Level

There are five
commonly accepted levels of vehicular autonomy
. (Zero is no
autonomy.) ADAS systems fall into levels 1 and 2, while levels 3 to 5
are degrees of autonomy ranging from autonomy in some circumstances to
full autonomy with no human intervention.

While level 1 and 2 cars can be bought today, cars with varying degrees
of autonomy are still in development. We know self-driving cars are
technically possible. But the true challenge to get them out of the lab
and onto the roads lies in answering more complex questions, like those
around safety assurance and societal acceptance. To that end, we have
been innovating around the more difficult enablers of AV technology such
as mapping and safety.

This technology envelope that we’ve designed around the AV will take
ADAS to the next level.

At Mobileye, we developed Road
Experience Management™ (REM™)
 technology to crowdsource the maps
needed for AVs – what we call the global Roadbook™. We are now
harnessing those maps to improve the accuracy of ADAS features. An
example of this is the work that Volkswagen and Mobileye are continuing
in their efforts to materialize a L2+ proposition combining the front
camera and Roadbook technologies, and leveraging the previously
announced data harvesting asset. The ongoing development activity is
targeting a broad operational envelope L2+ product addressing mass
market deployment.

We also developed the technology-neutral Responsibility-Sensitive Safety
(RSS) mathematical approach to safer AV decision-making, which is
gaining traction as industry and governments alike
have announced plans to adopt RSS for their AV programs and help us work
toward development of an industry standard for AV safety. For example, China
ITS Alliance
 – the standards body under the China Ministry of
Transportation – has approved a proposal to use RSS as the framework for
its forthcoming AV safety standard; Valeo adopted RSS for its AV program
and agreed to collaborate on industry standards; and Baidu announced a
successful open-source implementation of RSS in Project Apollo.

Today, we are taking RSS technology back into our ADAS lab and proposing
its use as a proactive augment to automatic emergency braking (AEB). We
call this automatic
preventative braking (APB)
. Using formulas to determine the moment
when the vehicle enters a dangerous situation, APB would help the
vehicle return to a safer position by applying small, barely noticeable
preventative braking instead of sudden braking to prevent a collision.

If APB were installed in every vehicle using an affordable
forward-facing camera, we believe this technology can eliminate a
substantial proportion of front-to-rear crashes resulting from wrong
driving decision-making. And if we add surround camera sensing and the
map into the equation so that preventative braking can be applied in
more situations, we can hope to eliminate nearly all collisions of this

We believe preventative technologies like APB hold the key to reaching
“Vision Zero” and hope that ubiquitous adoption could lead to nearly
zero fatalities and injuries from road accidents resulting from wrong
driving decision-making. It would stand apart from other tools in the
global Vision Zero toolkit in that it would be resident in the car – not
in the surrounding infrastructure. Rather than inserting obstacles that
interfere with traffic flow – like speed bumps or reduced speed limits –
APB will proactively adjust the vehicle’s speed to maintain safety only
when necessary, therefore improving safety without sacrificing traffic

Beyond the Autonomous Vehicle

In addition to the spillover effects of AV technology to ADAS, we are
discovering entirely new applications and revenue streams that reach
beyond the vehicle.

A good example is our new partnership with Ordnance
, one of the world’s most sophisticated mapping agencies. By
equipping utilities fleets with our retrofit system Mobileye
8 Connect™
, we will both map the United Kingdom for the AV and offer
our first data services product to those utilities companies. Imagine
if, instead of having to jump through bureaucratic hoops for months on
end and rely on outdated imprecise information in order to drill a
simple hole in the ground, the process was quick because using our REM
data you could easily map the underground assets to the corresponding
over-the-ground landmarks. This example suggests tremendous promise for
an entirely new set of uses for the technology we’re developing for AVs
and helps deliver on the smart city promise.

AV is Our Collective Moonshot

It will take some time before AVs deliver on the promise to help save
lives. In the meantime, our ADAS technology is winning significant
recognition from the world’s leading safety rating agencies as they
recognize the lifesaving power of camera-based active safety systems. In
2018, 16 models received a five-star safety rating from the EuroNCAP –
12 of them with Mobileye collision avoidance technology inside.

Much of this technology is paving the way to our autonomous future and
will form the basis of early autonomous Mobility-as-a-Service offerings
including in
China with Beijing Bus
 and in Israel with the Volkswagen
Group/Champion Motors/Mobileye partnership

In the meantime, our ADAS business continues to grow and includes an
agreement with Great
Wall Motor Company
 to bring Mobileye-powered ADAS cars to market
outside of China. This caps a year in which we realized 28 new design
wins from 24 OEMs and eight Tier Ones, 20 program launches with 78
vehicle models from 16 OEMS and five Tier ones – 56 of those models with
advanced functionalities.

We have a moral obligation to bring forward as much of the safety
benefit from ADAS as possible. This means working with all those who
believe in Vision Zero to embrace the life-saving power of ADAS across
the spectrum – from retrofit to embedded and from Level 1 through 3,
while also moving quickly to define standards for safety for AVs. Human
lives are on the line, which is why Mobileye and Intel will continue to
follow the safety star.

Prof. Amnon Shashua is senior vice president at Intel and president
and CEO of Mobileye, an Intel Company.

About Intel

Intel (NASDAQ: INTC), a leader in the semiconductor industry, is shaping
the data-centric future with computing and communications technology
that is the foundation of the world’s innovations. The company’s
engineering expertise is helping address the world’s greatest challenges
as well as helping secure, power and connect billions of devices and the
infrastructure of the smart, connected world – from the cloud to the
network to the edge and everything in between. Find more information
about Intel at

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