Google LLC Becomes The Largest Business In The Internet Conten …
The global web content, search portals, SEO services and social media market was valued at $391.9 billion in 2018. Asia Pacific was the largest region in the web content, search portals, SEO services and social media market with over 37% of the market. The USA was the largest country in the web content, search portals, SEO services and social media market, accounting for nearly 29% of the market.
The web content, search portals, SEO services and social media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by entities (organizations, sole traders or partnerships) that publish and/or broadcast content on the internet exclusively, or operate websites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as web search portals), or operate websites that enable customers to interact, create and share content and information or provide advisory services for businesses to optimize their websites.
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Web Content, Search Portals, SEO Services And Social Media Market Size
The global web content, search portals, SEO services and social media market is expected to grow to over $700 billion in 2022 at a compound annual growth rate (CAGR) of about 18%. Fast growth in the forecast period can be attributed to major changes in the social behavior of consumers who are rapidly switching from traditional television services to over-the-top (OTT) video streaming services, rising penetration of Internet-enabled devices, and declining prices of internet services in developing countries.
Google LLC was the largest competitor with around 28% of the market, followed by Facebook Inc. with over 11%, Baidu Inc. with 3.5%, Netflix, Inc. with 3.3% and Tencent with 3% (exact figures are mentioned in report).
Google LLC develops technology products and offers services to organize information. Google’s growth strategy aims at increasing revenue through mergers and acquisitions. The company has made several acquisitions in recent years including the acquisition of Redux, an UK based startup, for an undisclosed amount in 2017.
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Company profiles included in the report are Google, Facebook Inc., Baidu, Inc., Netflix, Inc., and Tencent Holdings Co Ltd.
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