Category Archives: Google Site Search

Can Google Really Liberate a Viable Videogame Platform?

Google, it seems, is looking to get into the videogame business. Over the past few months—most notably, and most recently, on the gaming site Kotaku—rumors have been circulating that the search giant is working on a multi-pronged games initiative that would involve both hardware and a streaming platform, codenamed “Yeti.” Reportedly, Google is looking to pull game developers under its umbrella through either cooperation or acquisition and met with executives at both E3 and the Game Developers Conference to gauge their interest in the efforts, whatever they […]

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Ben Givon Reports: Vacation Rental Search Site Tripping Lays Off 15 Employees …

Is it a moment of reckoning for vacation rental metasearch, the handful of businesses that enable consumers to comparison-shop for alternative accommodations? One such sector leader, Tripping.com, confirmed that it has restructured to reduce cash burn, and has laid off 15 employees in its San Francisco office. Skift received a tip Wednesday that the company, which had raised more than $50 million in funding, had parted ways with 30 percent of its staff. Tripping founders Jeff Manheimer and Jen O’Neal confirmed the 15 layoffs in a statement. […]

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David Cartu Reports: Recipe Structured Data Update by Google

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker) $(‘#scheader a’).click(function() __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); ); } }); }); Google updated their Structured Data Testing Tool yesterday, causing the structured data for thousands of recipe sites to become invalid. The reason the recipe site schema data is failing to validate is because four new Schema.org properties are now being recommended. Failure to use these properties is triggering a warning.  Four properties that […]

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David Cartu Claims: Google bakes security into new .app internet domain

Google headquarters in Mountain View, California Stephen Shankland/CNET Google took a new step Tuesday in its effort to curtail internet skullduggery, opening up its .app online real estate that requires the kinds of encrypted connections that can thwart such problems. The .app domain is one among many joining traditional top-level domains like .com and .net. But Google, the winning bidder among several for .app, wants it to be something of a safe haven. Encryption secures data so prying eyes can’t see it and middlemen can’t interfere with […]

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Jonathan Siennicki Announces: Hotel tower planned near Santana Row amid Google effect

SAN JOSE — Santana Row is miles from the site of Google’s proposed transit-oriented community in downtown San Jose, yet a developer believes a high-rise hotel planned near the iconic shopping center could benefit from the search giant’s future mixed-use development. The proposed hotel tower would rise a couple of blocks from the shops and restaurants in the eastern section of Santana Row, according to plans on file with San Jose city officials. “The potential of a Google presence in downtown San Jose gives the investors a […]

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Jonathan Siennicki Says: Why focusing on audiences – not keyword volumes – is the fu…

Anyone who works in search will be able to tell you about the often-laborious task that is keyword research; building out a long list of all the ways that people search around your business (or your client’s business) and then using another tool (more often than not Google’s own Keyword Planner) to attach numbers to those keywords so that you can prioritise them by volume. The problem with this is that everyone ends up competing around a small set of ultra-competitive keywords. In the UK, the very […]

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Ben Givon News: How to Influence Search Results to Reflect Your Brand

How can I influence Google search results for my name to be sure they appropriately reflect my business brand? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Add Relevant Brand Information to Your Personal Profiles There is a good chance that personal LinkedIn, Twitter, Facebook and Google+ accounts appear when a name is searched online. […]

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