Category Archives: AddSearch

Browse Marketing, Advertising Gradually Relocations Internal, Per AN …

Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% — up from 28% in 2013 — topped the ANA’s 2018 list. Search engine optimization came in at 28% for the No. 3 spot — up from 22%, respectively. About 45% said they do not handle any media services in-house, down from 47% in 2013. Overall, 55% of […]

Read more

6 Blog site Metrics you Need To Take Into Consideration

Some bloggers think once they’ve written content and published it, it all ends there. But it doesn’t. Once you’ve published a piece of content to the Internet, you also need to see if your blog or content is successful. For this, you need to consider some tracking metrics that tell you how well you nailed the blog. So, how do you know if your blog is performing well? There are some who often believe that there are very subjective metrics. However, the fact is that there are […]

Read more

Bing elects ‘no’ on political prospect as well as tally action a.

Bing announced on Friday it is disallowing U.S. political candidate and ballot measure ads. Why search marketers should care Bing’s decision to block U.S. political candidate and ballot measure ads impacts any U.S. candidate or political organization as they will not be able to run advertising campaigns on the country’s second most popular search engine. “The regulatory environment for political candidate and ballot measure advertising is likely to continue to evolve rapidly in the coming months, making it complex to adhere with precision,” wrote Microsoft’s VP of […]

Read more

Just how much Should You Allocate Search Engine Optimization?

How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster you can expect to see results. Your SEO should be part of your overall digital marketing efforts, so it’s essential to balance SEO with the rest of your marketing plan. Regardless of strategy or budget, SEO takes time. SEO is only one […]

Read more

Look Information Reveals Political Prejudice On Google, Bing, Yahoo 10/ …

Search bias continues to rack up share of mind for marketers. A new Searchmetrics study suggests Google tends to give greater visibility to a higher proportion of search results critical of President Donald Trump, while Bing and Yahoo tend to be more pro-Trump. The data also shows Google serves us more results from liberal news media than from news sites that are more conservative. The findings show approximately 60% of the top ten results for Trump-related searches on Google.com are critical of U.S. President Trump, while approximately 40% are neutral […]

Read more

Is Google presenting a brand-new even more graphics-heavy style for …

Google seems to be rolling out a new design for the mobile version of the local pack, the local results that show up in web search. Phillip Barnhart was one of the first to see this start rolling out, and now many others have begun seeing them. What is the new local pack design? Google is now showing a heavier graphical layout to the local pack. Wider and larger images from the business that you can scroll and slide through directly in the local pack. Here is […]

Read more

General Practitioner Bullhound recommends Eruptr on procurement by HIG Development Pa.

GP Bullhound has acted as exclusive financial advisor to Eruptr, a provider of ROI-focused digital marketing healthcare patient engagement and customer acquisition solutions, on its acquisition by HIG Growth Partners, the dedicated growth capital investment affiliate of HIG Capital.   Founded in 2009, Eruptr has quickly grown to be a market leader in the growing field of healthcare digital marketing. Eruptr offers a full suite of digital marketing and patient engagement solutions, including Search Engine Marketing, Search Engine Optimisation and Social Media Marketing. Eruptr maintains direct customer relationships with […]

Read more
1 2 3 45